Blacksacademy
Business Studies
* robots
Subject: Marketing
Title : Branding
Perceived use valueA product is identified by the customer in terms of two principle dimensions – price and perceived use value.
Perceived use value is a term describing the beliefs that the customer has about the product. He/she believes that the product expresses such and such values, is used in such and such situations, and so forth.
The perceived unit value may be related to the “real” value of the good, but it need not be. It is what the customer believes he is getting that determines the value he places upon it, and not necessarily what he “really” gets.
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