Blacksacademy
Business Studies
* robots
Subject: Marketing
Title : Marketing Models
How does advertising work?Why does advertising result in increased sales? This is a question about the psychology of people who are on the receiving end of an advertising campaign. Various explanations of the effect of a media message have been explained.
The AIDA model
In Strong's AIDA model the stages of selling are Attention, Interest, Desire, Action.
Other models all follow the same pattern. Strong claims that advertising can move a product one step along the chain; e.g. a single campaign can either grasp attention for a new product; raise interest for an existing product; promote desire for a product; or motivate immediate action to purchase the product.
However, a single campaign cannot move a product through all four stages at a single time. If this is correct then an advertising campaign requires time and careful planning. The advertiser must be aware of the stage that his product has generally reached.
link
Full document available from Blacksacademy
Page 1 of 1 pages
