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Business Studies
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Marketing
Academic level studies related to Marketing.
Subject: Marketing
Title : Customer Matrix
Customer Value PerceptionThe customer matrix is a graphical representation of the value a customer places on a certain good.
It assumes that customers value products in two ways.
(i) By perceived use value (PUV) – i.e. quality: “The satisfaction experienced by the buyer in purchasing and using the product of the service.”
(ii) Perceived price.
These dimensions are “perceived” rather than “actual”; because purchasing intensions are motivated by what customers think they are getting, not what they are actually getting.
Equivalent products are ones with similar perceived use values and similar perceived prices.
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Subject: Marketing
Title : Market Conditions
The Business EnvironmentThe external business environment largely determines the profitability of a business.
In our “advanced” Western societies we largely have continuity of supply – that is, there are very rarely shortages of goods; supermarket shelves are stacked with goods, and when one material runs out we replace it by another.
However, the market goes through periods of recession and boom/growth and decline. If you are in a business in structural decline it is hard to make a profit.
Porter’s Five Forces Model
We will use Porter’s five forces model in order to illustrate the meaning of market conditions.
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